Alaska Survey Research president, Ivan Moore, has been conducting survey research projects for nearly 30 years, longer than anyone else in Alaska. Conducting phone survey research and delivering accurate results depends on following a few unbreakable rules:
- Fair and balanced questions – we work hard to make sure the questions we write get straight to what we want to find out, as impartially as possible. Some research companies are happy to be paid to provide slanted information for their clients, who then use the results as propaganda for their cause. We refuse to conduct this kind of work.
- Math-based sampling – the goal is to make it so everyone in our population has an equal probability of being selected to participate in our studies. Do this right and the results you get will be exactly representative, matching the population you’re studying for key demographics like gender, age, ethnicity and party affiliation.
- High quality fieldwork – the results our clients get are only as good as the quality of the interviewers doing our work. We have always considered this to be the highest priority. We use CATI fielding technology, maintain a low supervisor to interviewer ratio, monitor 20% of interviews as they are being conducted and conduct post-interview satisfaction follow-ups by text.
- Cellphones, cellphones, cellphones! – We’ve been doing this work since before cellphones were a thing and have navigated the entire transition to nearly universal cell coverage. We have now reached the point where we include a minimal number of landlines in our general population samples. Landline users just aren’t representative of the population anymore.
Stick to these rules, and you’ll get a quality ASR survey product. And we don’t charge an arm and a leg either.