LOYALTY PROJECT

IS YOUR BUSINESS MAKING THE GRADE?

Make Straight A’s Using Data-Driven Insights

Running a business is complicated, but knowing your Net Positive Recommend Score doesn’t have to be. In today’s highly competitive market, understanding and fostering customer loyalty is not just a priority—it’s a necessity. At Alaska Survey Research (ASR) we specialize in collecting data that drives growth and sustainability. We believe that the Loyalty Project is a powerful tool to help you turn customer relationships into customer referrals and ultimately enhance your business’s bottom line.

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Why the Loyalty Project?

  • Uncover Critical Insights: Our survey goes beyond surface-level metrics. Understanding your Recommend Score enables you to address business pinch-points and tailor and marketing strategies more effectively.

  • Enhance Customer Retention: Acquiring new customers is significantly more expensive than retaining existing ones. Our survey provides actionable data that helps you implement strategies to boost customer satisfaction and retention. 

  • Improve Brand Perception: A loyal customer base not only drives sales but also advocates for your brand. A customer’s recommendation is the strongest form of marketing. The insights gained from our survey enable you to improve user experiences, ensuring that your customers not only return but also recommend your products and services to others.

  • Boost Your Bottom Line: Research shows that recommending is the single strongest predictor of future business growth. 
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The Loyalty Project Theory 

For 20 years now, we’ve known that one of the best predictors of the future revenue growth and profitability is whether people will recommend your business to their friends. Recommending creates positive word-of-mouth, a critical element of successful buzz . . . and recommenders will, by definition, do business with you again themselves. It’s a double whammy! 

The Loyalty Project allows your business to regularly, consistently, and cost-effectively measure the Net Recommend Score of your business. 

The Question . . .

They’re very simple . . .

The Name ID question: Have you heard of Company XYZ?

The Market Share question: Have you done business with, or bought products or services from Company XYZ in the last 12 months?

The Recommend question: Now tell us whether you would recommend Company XYZ to a friend, if your friend was looking for a recommendation. Give your responses on a scale from -3 to +3, where a +3 means you’d give a strong positive recommendation for the Company XYZ, a -3 means you’d give a strong negative recommendation against, and a 0 means you wouldn’t recommend either way, positive or negative.

We also measure an exhaustive series of demographics, so you can see who knows you, who does business with you, and who recommends you!

Loyalty Project surveys are conducted four times a year, in March, June, September, and December.  Each of them will measure the input of over 1,500 Alaskan adults, reporting their opinions on your business.
 
We can help you target your customers!
 
In the June survey each year, we will include a comprehensive media consumption question series, that will measure:
 
What kind of advertising people typically notice and respond to (e.g. Online, TV, radio, etc.)
 
What video content people watch (e.g. TV channels, YouTube, Netflix, Prime, etc.)
 
What audio content people listen to (e.g. radio stations, podcast, Spotify, Pandora, etc.)
 
What social media people engage with (e.g. Facebook, Instagram, X, etc.)
 
This will enable your business to refine the targeting of Alaskans you want to market to.
 
SUBSCRIPTION CHOICES
 
Loyalty Project clients can subscribe in the following ways:
 
ANNUAL:  $5,000
 
One survey per year conducted in June, including the 3 Loyalty Project questions for your business, full demographics, PLUS the Alaska media series
 
BI-ANNUAL:  $7,000
 
The June survey, plus a December tracker with the 3 Loyalty Project questions and full demographics
 
QUARTERLY:  $10,000
 
The June survey, plus trackers in September, December and March with the 3 Loyalty Project questions and full demographics
 
Once underway, we will include your business on the schedule you choose.  Reports will drop into your inbox a few weeks after fielding is complete. You won’t need to call us to make it happen. It’ll be like clockwork!
 
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Why Choose ASR?

With over 20 years of experience in delivering high-quality research and actionable insights, ASR is the partner you can trust. We help you understand your customers better and build a more loyal, profitable customer base. Our proven methodologies and dedication to excellence ensure that you receive the highest return on your investment. . . .

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With over 30 years of experience in delivering high-quality research and actionable insights, ASR is the partner you can trust. We help you understand your customers better and build a more loyal, profitable customer base. Our proven methodologies and dedication to excellence ensure that you receive the highest return on your data investment. Our latest product is a survey designed specifically for B2C businesses that provides you with a comprehensive Net Promoter Score (NPS). We have a deep understanding of the Alaskan market and years of experience in data-driven research and understand your need to make data based business decisions. Our NPS survey not only measures customer sentiment but also provides actionable data to help you improve customer experiences, boost brand loyalty and to create strategic marketing plans. Whether you’re a small business or a large enterprise in Alaska, our survey solutions will help you drive sustainable growth.

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