FOCUS GROUPS

The focus groups we did with ASR provided us with such valuable information. We used focus groups to supplement the data we collected through a survey, and it brought the data to life by putting a human face and a human voice on a whole bunch of numbers.

The data suddenly became interesting to a much larger group of people....

Alaska Survey Research Client

GET TO KNOW YOUR AUDIENCE...

Focus groups are an incredibly valuable tool for our clients to better understand their audiences’ attitudes, opinions, and thought processes. The team at ASR is highly skilled in doing both in-person and virtual focus groups, and we are able to reach people across the state.

As an Alaskan firm we understand the difficulties of reaching groups in rural and remote areas, and we have developed ways to successfully mitigate these challenges.

ASR'S BEST PRACTICES FOR FOCUS GROUPS:

Do more than one focus group!
The reason why we advise doing more than one group is simple: very often two groups, conducted in exactly the same way, recruited the same way from the same population tend to provide quite different results. Similar to a snowflake, no two are alike. For best results, we recommend doing more than one group.
Include a quantitative survey.
This gives you concrete numbers reinforced by quotes and analogies. Focus groups can either be conducted prior to the quantitative study, and can assist with the questionnaire development process, or they can be conducted post-survey. Either way, having a quantitative data component can add relevance and hard evidence to support your analysis.